Moonshot Initiative (formerly Women's Weekend Film Challenge) works for gender equity by creating opportunities for women and non-binary people to bring their leadership, talents, and stories to the forefront of the film and television industry.
WWFC was founded by Katrina Medoff and Tracy Sayre in 2017 to address the lack of diversity behind the camera and on screen. The organization is best known for its signature film challenge that has produced 36 short films with more than 900 professional women and non-binary filmmakers. In 2020, WWFC established a virtual workshop series that provides career advice from the top women of Hollywood.
Recently, WWFC launched a brand-new pilot accelerator designed both to help emerging writers advance their careers and to increase the representation of women and non-binary people in television. This program is geared toward writers with strong, completed pilot scripts who lack the industry connections to sell their series or break into the writers room.